🧠 Embrace the Weird: How Small Businesses Can Supercharge Their Marketing 🧟♂️
Listen up, you marketing maniacs! While you've been busy trying to crack the code of the next viral TikTok dance, some of the most successful brands out there have been schooling you in the art of ...
How To Sell A Hole In The Ground... With Water in It
I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
How I Use AI To Speed Up Creative
Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools like the ones we have today were available back then. Fast forward to 2063; I...
I Don't Need To See Your Product In Ad Ad
Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit t...
The Moment It CLiCK'd
I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
Innovation Doesn't Always Mean Starting From Zero
Ever sit in a room and try to come up with new ideas?
Is AI Better Than A Human Copywriter?
As the owner of the world's premier copywriting service, Ad Zombies, I've played around with AI over the last few years. When you read the online comments and testimonials, it appears AI copywritin...
We've Forgotten How To Market
Remember the good old days? You'd fire up an ad campaign on your preferred platform and soon you'd be tracking views, sequencing ads, and moving people into your sales pipeline.
Zombie Round-Up: Featured Copy (Holiday Edition)
Outfits, decorations, presents, celebrations, oh my! 😱
I Like Offending People With My Ads
I really don't care what people think of my ads.
Marketers Are Whiny Bitches
Yes, I said it. Marketers are a bunch of whiny bitches.
Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)
Sorry, we just came right out and said it.
We Analyzed $1 Million In Sales. Here's What's Working.
Advertising can be such an emotional roller coaster.
Zombie Round-Up: Featured Copy (July 2021)
How many pet-related puns can we jam into one ad?? Guess you'll have to scroll to find out if we're fur real.
Does Your Copy Go Weeeee?
We're peeling back the curtains to share an internal resource that our writers use when crafting creative copy.
Zombie Round-Up: Featured Copy (June 2021)
We wrote about a ball trimmer, (…yeah, for men's nuts 🥜) this month, so that's pretty much all you need to know. 😉
E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-...
Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So
And you thought advertising on Facebook was hard…
Why I Tested 7 Thumbnails
We've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
Zombie Round-Up: Featured Ads (April 2021)
We kid a LOT, but one thing we don't joke about is that we truly write words for ANYTHING!
How To Make Magic Ads With Daniel Harmon
Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touc...
Sausage... And A Big, Painful Gap
Here at Ad Zombies HQ, we've often joked about why we don't have any ads that show people writing. After all, copywriting is our bread and butter.
4 Ways To Write More Engaging Copy
So you want to write better copy . . . ?
Zombie Round-Up: Featured Ads (March 2021)
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.
Special Ad Categories: Why You SHOULD Be Using Them
Some version of this question has been asked of the Ad Zombies team a LOT lately: can you write me an ad for X type of business that Facebook will accept?
Protect The Door To Your Mind
We are living in, and through, some incredibly challenging times. Today there's fear and uncertainty unlike any other time in history. Think about this: when 9-11 happened, social media wasn't arou...
Google Just Made The Ad Of The Decade
This year, there have been dramatic, last-minute changes to Super Bowl advertising. One notable example of an ad that was pulled is the Planters ad where Mr. Peanut dies. Because, obviously, no one...
A Fatal Nut Allergy Kills A Brand
Planters, perhaps the most well known nut company in America, maybe the world, is 100% NUTS! No, I am not talking about the snack that millions eat daily, I am referring to their crazy idea of chan...
Lead With Gratitude
You could feel the chill of the fall air, yet no one was cold. The stands were filled to capacity and the crowd…it was the final regular season game and the crowd was electric.
How Flying Cheeseburgers Inspire Me
How many ads do you see in a single day? Would you believe 300? No? OK, 900? Well, what about 1,500 ads per day?
How To Crush It With A Single Video
So this morning, I was on my weekly mastermind call from different parts of the world. We get together and we coach -- we push one another, we challenge each other, and we constantly question our b...
Why I'm Selling My Company To Facebook... Someday
Building a business to the point of acquisition is incredible. It takes hard work, dedication, and tenacity to build the team and the infrastructure necessary to grow a business to the point of bei...
OMG! This Is The World's Best Burger!
The world's BEST burger? Really? I know what you're thinking...
Confessions Of A Master Clickbaiter
Wait, did you read that headline the right way? Yes, I wrote it to get you to click on it, but the content of this post is definitely not clickbait, although I am a master at that.
31 Flavors Are Better Than 1
The other day I walked into an ice cream shop. I was excited to try a few different flavors: new stuff, stuff that I'd never tried before. One of the joys of walking into an ice cream shop is that ...
State of the State of Advertising 2019
My fellow advertisers... Today, the state of advertising is on the decline. Dark, bumpy days lie ahead of us.
ATTACK!
A horde of zombies is headed your way. You're completely outnumbered. You have 3 options:
BUY NOW! Did We Get Your Attention? Of Course NOT.
Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"
Sell LOVE, not Valentine's Day
It's no secret; great copywriting is now reserved for novels, TV Shows, and Movies. Ads get put on the backburner and relegated to things like "Take Advantage of Our 40% OFF Valentine's Day Special...