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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Nobody's Googling You Anymore. They're Asking a Robot What You're Like.
July 16, 2026

Nobody's Googling You Anymore. They're Asking a Robot What You're Like.

Blog Post

Nobody's Googling You Anymore. They're Asking a Robot What You're Like.

A new local SEO checklist wants you to audit what AI says about your business, and the scarier problem is that most owners have never even looked.

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Google's AI Ads Are Everywhere. Your Traffic Isn't.
July 16, 2026

Google Built a Toll Booth Inside AI Mode. Stop Paying the Toll Expecting a Parade.

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Google Built a Toll Booth Inside AI Mode. Stop Paying the Toll Expecting a Parade.

A new study says almost a third of searches now show ads inside Google's AI Mode, and the one thing everybody assumed those ads would buy you (a citation, an organic boost, a little AI halo) mostly i…

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September 18, 2024

Breaking Free from the Reassurance Trap

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Breaking Free from the Reassurance Trap

You're on the brink of launching a revolutionary project.

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September 8, 2024

Unlocking the Potential of Community: A Step-by-Step Guide to Boost Your Business

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Unlocking the Potential of Community: A Step-by-Step Guide to Boost Your Business

In the ever-evolving world of marketing, there's a trend that's more than just a buzzword: community. What started as the #community hashtag on social media has now become a powerful tool that's re...

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September 6, 2024

Dent the Universe: How Your Small Agency Can Crush the Big Guys

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Dent the Universe: How Your Small Agency Can Crush the Big Guys

Hey, you. Yeah, you - the small agency owner who's been watching the big shops feast on prime clients while you fight for scraps. It's time to flip the script. There's a revolution happening, and i...

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September 4, 2024

Search Shakeup: How to Dominate in the AI-Powered Discovery Era

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Search Shakeup: How to Dominate in the AI-Powered Discovery Era

Welcome to the Fragmentation Station

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August 30, 2024

The Art of Rebranding: From Vinyl to Vegan Leather - How Small Businesses Can Master the Name Game

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The Art of Rebranding: From Vinyl to Vegan Leather - How Small Businesses Can Master the Name Game

The Snapchat Filter of the Business World

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August 28, 2024

🧠 Embrace the Weird: How Small Businesses Can Supercharge Their Marketing 🧟‍♂️

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🧠 Embrace the Weird: How Small Businesses Can Supercharge Their Marketing 🧟‍♂️

Listen up, you marketing maniacs! While you've been busy trying to crack the code of the next viral TikTok dance, some of the most successful brands out there have been schooling you in the art of ...

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August 26, 2024

Cultural Chaos: Unleash Your Heritage and Watch Your Small Biz Explode! 💥🚀

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Cultural Chaos: Unleash Your Heritage and Watch Your Small Biz Explode! 💥🚀

HOLY CULTURAL SMACKDOWN, BATMAN! 💥

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July 4, 2024

How To Sell A Hole In The Ground... With Water in It

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How To Sell A Hole In The Ground... With Water in It

I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.

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June 15, 2023

How I Use AI To Speed Up Creative

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How I Use AI To Speed Up Creative

Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools like the ones we have today were available back then. Fast forward to 2063; I...

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June 1, 2023

I Don't Need To See Your Product In Ad Ad

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I Don't Need To See Your Product In Ad Ad

Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit t...

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April 19, 2023

Over The Influence: Why We Need More Regular People in Ads

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Over The Influence: Why We Need More Regular People in Ads

I'm so over it. The influencer world, that is. It's like they're all trying to be the same person. I mean, seriously, have you ever scrolled through your feed and thought, "Wow, that's the most ori...

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April 10, 2023

How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)

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How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)

As a copywriter with a brain that's a little... different, I've always been fascinated by the power of words to move people and drive business results. And in recent months, I've seen a major shift...

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February 1, 2023

The Moment It CLiCK'd

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The Moment It CLiCK'd

I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.

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January 11, 2023

Copywriting In The AI Age: Don't Fear Technology, Leverage It

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Copywriting In The AI Age: Don't Fear Technology, Leverage It

When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that's me. Sorry. AI is not out to s...

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January 10, 2023

2023: The Year Your Small Business Can Thrive

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2023: The Year Your Small Business Can Thrive

As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...

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January 9, 2023

I Used To Hate Mondays

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I Used To Hate Mondays

As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start coun...

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January 6, 2023

You Shouldn't Have A Favorite Kid, But...

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You Shouldn't Have A Favorite Kid, But...

Hey parents of multiple kids, dogs, cats… even though we know we're not SUPPOSED to have a favorite, we do.

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January 5, 2023

Sometimes I Take Knowledge For Granted

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Sometimes I Take Knowledge For Granted

Have you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge...

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January 4, 2023

The Only Diet Your Business Needs

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The Only Diet Your Business Needs

Congrats! If you're reading this, you've made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told,...

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January 2, 2023

Habit Muscles Over Resolutions

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Habit Muscles Over Resolutions

2023 arrived with the usual fanfare, partying, and resolutions… those dreaded resolutions.

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January 1, 2023

Bowl Games Gone Wild (But Should They?)

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Bowl Games Gone Wild (But Should They?)

Remember life years ago, you know, we refer to it as back in the day? (Enter dream sequence music in your head).

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December 13, 2022

Let Me Get This Right… You Want To Put WHAT, WHERE?

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Let Me Get This Right… You Want To Put WHAT, WHERE?

I used to be terrified of having any kind of medical procedure done, especially ones involving the insertion of instruments into sensitive areas of my body. The thought of someone shoving a tube up...

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December 1, 2022

How To Be A Relevant Brand After The Coming Apocalyptic Recession

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How To Be A Relevant Brand After The Coming Apocalyptic Recession

Dear Advertiser,

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September 1, 2022

Innovation Doesn't Always Mean Starting From Zero

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Innovation Doesn't Always Mean Starting From Zero

Ever sit in a room and try to come up with new ideas?

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August 26, 2022

I Made Warren Buffett 40-Million Dollars With A Single Email; I Can Make You Money Too.

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I Made Warren Buffett 40-Million Dollars With A Single Email; I Can Make You Money Too.

There's nothing worse than getting a cold email, right? Agreed, if the email is shit, useless, feel spammy, or has zero value. But, if it delivers something… It's AMAZEBALLS! 🤩

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August 1, 2022

Pillow Talk

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Pillow Talk

When my head hits the pillow at the end of a long day, nothing is more frustrating for me than finding that sweet spot: the pillow area where my head sinks in effortlessly and my neck is cradled in...

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July 16, 2022

Is Winter Coming?

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Is Winter Coming?

The First Snowflake Of Summer Has Fallen

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June 8, 2022

Is AI Better Than A Human Copywriter?

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Is AI Better Than A Human Copywriter?

As the owner of the world's premier copywriting service, Ad Zombies, I've played around with AI over the last few years. When you read the online comments and testimonials, it appears AI copywritin...

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April 27, 2022

We've Forgotten How To Market

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We've Forgotten How To Market

Remember the good old days? You'd fire up an ad campaign on your preferred platform and soon you'd be tracking views, sequencing ads, and moving people into your sales pipeline.

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February 16, 2022

3 FREE Tools That Make Writing WAY Easier

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3 FREE Tools That Make Writing WAY Easier

Let's face it—writing is hard. Sometimes even for professional copywriters like us! You know what makes it easier? Wine.🍷

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February 9, 2022

To Blog or Not To Blog...

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To Blog or Not To Blog...

There Is No Question

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January 19, 2022

What Job Did You Hire That Milkshake For?

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What Job Did You Hire That Milkshake For?

What job do people hire you to do for them?

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January 11, 2022

Dear Creatives... Be Like Elsa In Frozen And "Let It Go"

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Dear Creatives... Be Like Elsa In Frozen And "Let It Go"

Where are all my creatives at?? 🙋

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January 6, 2022

Zombie Round-Up: Featured Copy (Holiday Edition)

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Zombie Round-Up: Featured Copy (Holiday Edition)

Outfits, decorations, presents, celebrations, oh my! 😱

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December 9, 2021

I Like Offending People With My Ads

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I Like Offending People With My Ads

I really don't care what people think of my ads.

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December 1, 2021

Marketers Are Whiny Bitches

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Marketers Are Whiny Bitches

Yes, I said it. Marketers are a bunch of whiny bitches.

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November 17, 2021

Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)

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Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)

Sorry, we just came right out and said it.

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November 15, 2021

I Lost A Year Of My Life

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I Lost A Year Of My Life

If you don't have bad days or have never had a negative thought, this blog is not for you.

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November 10, 2021

How To Get Customers To Buy More In Q4

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How To Get Customers To Buy More In Q4

Cross-Sells, Upsells, and AOV, Oh My!

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October 14, 2021

How To Get Champagne Results With a Beer Budget

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How To Get Champagne Results With a Beer Budget

You don't need a Hollywood budget to make a blockbuster ad.

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September 29, 2021

The #1 MUST-USE Tool Every Small Business Needs

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The #1 MUST-USE Tool Every Small Business Needs

I Like Pretty Things

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September 20, 2021

7 Fail-Safe Ways to Breathe Life Into Your Headlines (PLUS, 5 Templates & 37 Examples!)

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7 Fail-Safe Ways to Breathe Life Into Your Headlines (PLUS, 5 Templates & 37 Examples!)

Okay, okay, we KNOW that headlines are super important.

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September 10, 2021

I Hate Sending Emails... Hate It!

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I Hate Sending Emails... Hate It!

I hate sending emails… hate it!

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September 3, 2021

We Analyzed $1 Million In Sales. Here's What's Working.

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We Analyzed $1 Million In Sales. Here's What's Working.

Advertising can be such an emotional roller coaster.

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August 27, 2021

Zombie Round-Up: Featured Copy (July 2021)

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Zombie Round-Up: Featured Copy (July 2021)

How many pet-related puns can we jam into one ad?? Guess you'll have to scroll to find out if we're fur real.

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August 3, 2021

In My Noisy Head

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In My Noisy Head

You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be ve...

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August 1, 2021

Does Your Copy Go Weeeee?

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Does Your Copy Go Weeeee?

We're peeling back the curtains to share an internal resource that our writers use when crafting creative copy.

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July 29, 2021

Zombie Round-Up: Featured Copy (June 2021)

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Zombie Round-Up: Featured Copy (June 2021)

We wrote about a ball trimmer, (…yeah, for men's nuts 🥜) this month, so that's pretty much all you need to know. 😉

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July 23, 2021

E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand

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E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand

First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-...

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July 15, 2021

Oreo Thins Uses Incognito Mode To Stop Kids From Stealing

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Oreo Thins Uses Incognito Mode To Stop Kids From Stealing

OK, that's it. The next time I buy a pack of Oreos I'm hiding them from the kids.

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July 2, 2021

Are You Processing or Procrastinating?

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Are You Processing or Procrastinating?

I'm an inbox-zero girl at heart. I know there are a LOT of interpretations of what that really means, but for me it's this: if it's in my inbox, it needs some kind of action.

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July 2, 2021

Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So

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Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So

And you thought advertising on Facebook was hard…

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June 25, 2021

A Very Cynical Opinion of Affiliate Marketing

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A Very Cynical Opinion of Affiliate Marketing

A disclaimer here: you're about to read a bit of a rant. I'm sure that somewhere, out there in the world, there's a company exclusively using affiliate marketing that isn't taking advantage of peop...

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June 18, 2021

5 Proven Ways to Tap into the Power of Storytelling In Your Writing

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5 Proven Ways to Tap into the Power of Storytelling In Your Writing

If you've been here for a while, you know that the S word is our favorite.

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June 11, 2021

Zombie Round-Up: Featured Copy (May 2021)

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Zombie Round-Up: Featured Copy (May 2021)

We're more than just ad copywriters . . . we write emails, landing pages, scripts, product descriptions, web copy, and more! Our team of undead writers loves to flex their fingers and type the word...

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June 4, 2021

Why I Tested 7 Thumbnails

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Why I Tested 7 Thumbnails

We've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?

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May 28, 2021

Social Media Freelancers & The Art of Landing Clients with The Two Lauras

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Social Media Freelancers & The Art of Landing Clients with The Two Lauras

From all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO's podcast to share their tips on freelance social media management, how to land 5-star clients, and the rea...

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May 21, 2021

About My Love Hate Relationship With Sales Funnels... [FREE Cheat Sheet!]

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About My Love Hate Relationship With Sales Funnels... [FREE Cheat Sheet!]

Every business needs sales, I am not disputing that fact. What I am disputing is the path many take to get those sales.

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May 14, 2021

War Hero, Entrepreneur, Grandfather

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War Hero, Entrepreneur, Grandfather

Allow Me To Introduce You

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May 4, 2021

Why Encouraging Failure Is The Way to Go

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Why Encouraging Failure Is The Way to Go

Mom Meaghan: It's totally normal to try and fail a bunch of times before you succeed or get good at something. And sometimes, it just doesn't work.

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April 30, 2021

Zombie Round-Up: Featured Ads (April 2021)

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Zombie Round-Up: Featured Ads (April 2021)

We kid a LOT, but one thing we don't joke about is that we truly write words for ANYTHING!

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April 27, 2021

Stop Writing Like A Robot

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Stop Writing Like A Robot

Please do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!

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April 16, 2021

No, You Should NOT Outsource Your Copy... Maybe?

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No, You Should NOT Outsource Your Copy... Maybe?

Yep, you read that right.

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April 8, 2021

How To Make Magic Ads With Daniel Harmon

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How To Make Magic Ads With Daniel Harmon

Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touc...

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April 5, 2021

Sausage... And A Big, Painful Gap

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Sausage... And A Big, Painful Gap

Here at Ad Zombies HQ, we've often joked about why we don't have any ads that show people writing. After all, copywriting is our bread and butter.

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March 26, 2021

4 Ways To Write More Engaging Copy

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4 Ways To Write More Engaging Copy

So you want to write better copy . . . ?

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March 17, 2021

The (Zombie) Hero's Journey

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The (Zombie) Hero's Journey

You've seen it in superhero movies. You may remember it from high school English class. Google it and you'll find about 18 different ways to understand it.

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March 3, 2021

Who's On First?

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Who's On First?

Everyone thinks I've got all the stuff in my business dialed in, figured out, and running smoothly at all times. HELL NO! Clearly, you must live in some fantasy world.

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March 3, 2021

Zombie Round-Up: Featured Ads (March 2021)

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Zombie Round-Up: Featured Ads (March 2021)

Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.

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December 20, 2020

Marketing, iOS 14 and Facebook: Are We Really Screwed?

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Marketing, iOS 14 and Facebook: Are We Really Screwed?

Did you get the email? What about the pop-up in Facebook's Business Manager?

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November 6, 2020

What Do You Value?

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What Do You Value?

You know the line from that movie, or song… Put me in coach, I'm ready to play.

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November 4, 2020

5 Mistakes Marketers Make

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5 Mistakes Marketers Make

You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.

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November 3, 2020

Special Ad Categories: Why You SHOULD Be Using Them

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Special Ad Categories: Why You SHOULD Be Using Them

Some version of this question has been asked of the Ad Zombies team a LOT lately: can you write me an ad for X type of business that Facebook will accept?

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October 30, 2020

Practical Growth Advice ANY Business Can Use

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Practical Growth Advice ANY Business Can Use

I cannot stress this enough. You should be documenting EVERYTHING in your business, not just SOPs or internal how-to's.

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October 20, 2020

Succession

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Succession

I've been thinking a lot lately about transition and succession in my business.

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October 9, 2020

I F**d Up!

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I F**d Up!

Yes, the title says it all. But the truth is I REALLY f**d up!

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October 1, 2020

Black Friday Sales? That's So 2019

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Black Friday Sales? That's So 2019

If the rest of the year hasn't tipped you off yet, last year's holiday sales strategies probably aren't suitable for a "rinse and repeat" application this year. Black Friday sales are so 2019.

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September 18, 2020

Get Off The Roller Coaster

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Get Off The Roller Coaster

Sitting in the therapist's office I could hear her words, but the thoughts I had didn't align with what she said, "Get off the roller coaster."

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June 12, 2020

Guts Over Gurus

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Guts Over Gurus

Trust your gut, not your guru.

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May 29, 2020

Help, My Business Is Dying!

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Help, My Business Is Dying!

At Death's Door

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May 27, 2020

Life In The Fast Lane

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Life In The Fast Lane

I've started enough businesses now that I've noticed a pattern emerging. My businesses follow my pace. This means, if I want my business to be moving quickly I have to be at my best. Not stuck in t...

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April 27, 2020

Protect The Door To Your Mind

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Protect The Door To Your Mind

We are living in, and through, some incredibly challenging times. Today there's fear and uncertainty unlike any other time in history. Think about this: when 9-11 happened, social media wasn't arou...

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March 23, 2020

Mindset & Opportunities

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Mindset & Opportunities

The world may feel like it's in a tailspin, but every good pilot knows that when the plane feels out of control it's time to focus on solutions, not dwell on the problem.

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March 19, 2020

OMG! WTF! Why All The !!!!!! Points?

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OMG! WTF! Why All The !!!!!! Points?

I know what you're thinking…OMFG! Finally, a post that has NOTHING to do with the global pandemic? Au contraire my friends, this pandemic started years ago, no, decades back, and has reached GLOBAL...

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March 13, 2020

Positivity In The Time Of Coronavirus

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Positivity In The Time Of Coronavirus

Can you really look on the bright side of a global pandemic with a side of economic panic? I think you can...and you should.

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March 6, 2020

Coronavirus, Cruises & Creative: Our #SMMW20 Wrap-Up

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Coronavirus, Cruises & Creative: Our #SMMW20 Wrap-Up

Ken is back from speaking at #SMMW20 (that's Social Media Marketing World 2020) and I've got questions for him. Our accidentally pun-filled chat was punctuated with plenty of side commentary about ...

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February 29, 2020

Luke's Last Day On Earth

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Luke's Last Day On Earth

Luke had no idea that was his last drive to school. Life is precious, short, and full of unknowns.

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February 26, 2020

I Regret The Free Magazines

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I Regret The Free Magazines

Recently I got a letter in the mail. I had airline miles that were going to expire…on an airline I had NO reason to fly on anytime soon. (Thanks old work trips!) But there was good news: I could us...

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February 21, 2020

Don't Be So One Dimensional

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Don't Be So One Dimensional

When I waltz in through the front door of Aloha Kitchen, a go to place near my office, I like that they know my order. NO…I love it!

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February 14, 2020

Bye Now! The Button That Kills Your Business

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Bye Now! The Button That Kills Your Business

Yup, I started this article with every marketers FAVORITE button, Bye Now. No, it's not a typo, here's why.

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February 10, 2020

Clients Tell You What They Need: Are You Listening?

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Clients Tell You What They Need: Are You Listening?

"I Feel Your Pain…"

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January 29, 2020

Google Just Made The Ad Of The Decade

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Google Just Made The Ad Of The Decade

This year, there have been dramatic, last-minute changes to Super Bowl advertising. One notable example of an ad that was pulled is the Planters ad where Mr. Peanut dies. Because, obviously, no one...

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January 22, 2020

A Fatal Nut Allergy Kills A Brand

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A Fatal Nut Allergy Kills A Brand

Planters, perhaps the most well known nut company in America, maybe the world, is 100% NUTS! No, I am not talking about the snack that millions eat daily, I am referring to their crazy idea of chan...

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January 14, 2020

The Danger Of Building A Personal Brand

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The Danger Of Building A Personal Brand

Over the past few years my business has grown and so has this thing called my personal brand. Today I am being asked to coach and mentor business owners around the world, speak on larger stages, an...

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January 8, 2020

The Weight of Perceived Expectations

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The Weight of Perceived Expectations

Expectations carry weight. Perceived expectations surmount to a weight that is unquantifiable and therefore, burdensome and undoubtedly heavy. What happens when you fall victim to perceived vs actu...

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December 13, 2019

Operation Disneyland: How Disney Helped Me Grow and Scale

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Operation Disneyland: How Disney Helped Me Grow and Scale

When you wish upon a star... NOTHING HAPPENS!

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December 2, 2019

What Jeff Bezos Taught Me In 15 Minutes

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What Jeff Bezos Taught Me In 15 Minutes

When a guy like Jeff Bezos gives you a peek into his business operations, his mindset, you should really pay attention. I spend my time paying attention to people WAY smarter than me, and it wasn't...

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November 25, 2019

Take My Money, Please... They Kept Saying NO!

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Take My Money, Please... They Kept Saying NO!

That's right, I wanted to GIVE more money to a company and was repeatedly told NO, you can't, that's not possible. Wait, what?! I know, confusing, right?

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November 22, 2019

Lead With Gratitude

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Lead With Gratitude

You could feel the chill of the fall air, yet no one was cold. The stands were filled to capacity and the crowd…it was the final regular season game and the crowd was electric.

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November 18, 2019

Jab Till It Hurts - Chapter 9: A Successful Entrepreneur

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Jab Till It Hurts - Chapter 9: A Successful Entrepreneur

There's one quality that I believe determines whether someone will be successful, or whether they'll fail in whatever endeavor it is they're pursuing. It's tenacity. I have a relentless tenacity th...

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November 12, 2019

An Open Letter To Mark Zuckerberg and Facebook

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An Open Letter To Mark Zuckerberg and Facebook

Dear Mr. Zuckerberg,

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November 11, 2019

Jab Till It Hurts - Chapter 8: The Unintentional Pilot

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Jab Till It Hurts - Chapter 8: The Unintentional Pilot

I started this book with a question: Have you ever flown an airplane? About that question...

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November 4, 2019

Jab Till It Hurts - Chapter 7: Mistakes

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Jab Till It Hurts - Chapter 7: Mistakes

As you grow your business, you'll make mistakes. Forgive yourself. Then, read and re-read this chapter to avoid making more!

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October 28, 2019

Jab Till It Hurts - Chapter 6: All About that Jab

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Jab Till It Hurts - Chapter 6: All About that Jab

It would be impossible for me to say too much about jabbing. So, let's do a whole chapter on it, shall we?

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October 21, 2019

Jab Till It Hurts - Chapter 5: Setbacks

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Jab Till It Hurts - Chapter 5: Setbacks

Don't expect miracles when you start your business. There are going to be early setbacks. In fact, there are going to be setbacks throughout your business life, and I'm not talking about setbacks o...

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October 18, 2019

This Secret Has Weighed Me Down For 34 Years

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This Secret Has Weighed Me Down For 34 Years

That's right. For 34 years, I've had a secret. Something I kept hidden from the world, from my family, even my wife.

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October 14, 2019

Jab Till It Hurts - Chapter 4: Mentorship

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Jab Till It Hurts - Chapter 4: Mentorship

I've already talked a lot about what a big difference Gary Vaynerchuk has made in my life and my business, but I wanted to devote a whole chapter to mentorship because it's just that important.

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October 7, 2019

Jab Till It Hurts - Chapter 3: Scaling

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Jab Till It Hurts - Chapter 3: Scaling

Yes, our CEO decided to give away his best-selling book for free. Crazy, right? You can also listen in to the audiobook by subscribing to the EntreGrow podcast!

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September 30, 2019

Jab Till It Hurts - Chapter 2: Don't Prepare, Just Do

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Jab Till It Hurts - Chapter 2: Don't Prepare, Just Do

People spend a lot of time preparing to do something, telling themselves "I'm getting ready." Preparing to write a book, preparing to start a new hobby. They spend a lot of time getting ready to ge...

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September 23, 2019

Jab Till It Hurts - Chapter 1: 50 is the New 25

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Jab Till It Hurts - Chapter 1: 50 is the New 25

I don't think there's a right time or a wrong time to start a new business. There's just the time. Right now. Today. The opportunity to do something that you've always dreamed about doing is here. ...

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September 20, 2019

Why I Decided To Give Away My Best Stuff For Free

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Why I Decided To Give Away My Best Stuff For Free

If you haven't figured it out by now, I really pay attention to what my mentors do. One of them, Gary Vaynerchuk, regularly reiterates "watch what I do". And I do.

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September 10, 2019

Reefer Madness...Or, Everything We Currently Know About Advertising CBD Products on Facebook

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Reefer Madness...Or, Everything We Currently Know About Advertising CBD Products on Facebook

Update: September 17, 2019

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September 6, 2019

How Flying Cheeseburgers Inspire Me

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How Flying Cheeseburgers Inspire Me

How many ads do you see in a single day? Would you believe 300? No? OK, 900? Well, what about 1,500 ads per day?

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August 5, 2019

How To Crush It With A Single Video

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How To Crush It With A Single Video

So this morning, I was on my weekly mastermind call from different parts of the world. We get together and we coach -- we push one another, we challenge each other, and we constantly question our b...

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July 29, 2019

How I Knew My Wife WOULDN'T Go Into Labor

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How I Knew My Wife WOULDN'T Go Into Labor

The Delusion of Low Expectations

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July 25, 2019

What Hair Stylists Taught Me About Creative Strategy

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What Hair Stylists Taught Me About Creative Strategy

From Great Creative Strategy Springs Great Haircuts

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July 17, 2019

Why I'm Selling My Company To Facebook... Someday

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Why I'm Selling My Company To Facebook... Someday

Building a business to the point of acquisition is incredible. It takes hard work, dedication, and tenacity to build the team and the infrastructure necessary to grow a business to the point of bei...

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July 13, 2019

About My Dinner with Gary Vaynerchuk...

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About My Dinner with Gary Vaynerchuk...

When you're invited to dinner with Gary Vaynerchuk do you start rehearsing the things you're going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business i...

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May 31, 2019

It Could Always Be Worse

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It Could Always Be Worse

I was out front sipping my coffee as the sun rose over Gilbert, Arizona, the city I've called home for 25 years. Oblivious to the chaos going on inside my house, I was busy taking early morning pic...

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May 29, 2019

How To Write Facebook Ads That Sell

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How To Write Facebook Ads That Sell

I love doing podcast interviews. They are some of the best days for me in the office. My energy is always high, my brain engaged, and I get to employ my superpower: Storytelling.

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May 15, 2019

Inspired

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Inspired

Has anyone inspired you?

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May 1, 2019

Get To $1 Million In Sales This Year

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Get To $1 Million In Sales This Year

As I was about to take the stage in Las Vegas this past Saturday, something remarkable hit me and I thought I would take a moment to share with YOU what I shared with that audience...

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April 24, 2019

Are You A CEO Or A Firefighter?

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Are You A CEO Or A Firefighter?

The office is empty, your team has left for the day, and there you are… alone.

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April 3, 2019

5 Things You Should NEVER Do In Your Facebook and Instagram Ads

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5 Things You Should NEVER Do In Your Facebook and Instagram Ads

Normally, I'd tell you that "every Ad's different" or "that might work for your audience, so go for it!" Normally, when it comes to advertising and creative marketing, I'm far more open minded… and...

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March 29, 2019

How To Grow Your Business By 33% This Year

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How To Grow Your Business By 33% This Year

Part I: Here's Your GPS For Getting Results

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March 21, 2019

Just The Tip

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Just The Tip

Hey, if you missed my other blog post about headlines, you won't appreciate the headline of this blog post, if you did, awesome.

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March 14, 2019

OMG! This Is The World's Best Burger!

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OMG! This Is The World's Best Burger!

The world's BEST burger? Really? I know what you're thinking...

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March 6, 2019

The Business... Of Marriage

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The Business... Of Marriage

I Do. It Means More Than You Think.

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February 28, 2019

Fido's Dead 🐶😢

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Fido's Dead 🐶😢

What All Advertising Gets Wrong

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February 21, 2019

Confessions Of A Master Clickbaiter

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Confessions Of A Master Clickbaiter

Wait, did you read that headline the right way? Yes, I wrote it to get you to click on it, but the content of this post is definitely not clickbait, although I am a master at that.

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February 14, 2019

31 Flavors Are Better Than 1

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31 Flavors Are Better Than 1

The other day I walked into an ice cream shop. I was excited to try a few different flavors: new stuff, stuff that I'd never tried before. One of the joys of walking into an ice cream shop is that ...

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February 7, 2019

3 INSANE Things Tony Robbins Taught Me

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3 INSANE Things Tony Robbins Taught Me

Truth: 3 Doesn't EVEN Scratch The Surface.

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January 17, 2019

State of the State of Advertising 2019

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State of the State of Advertising 2019

My fellow advertisers... Today, the state of advertising is on the decline. Dark, bumpy days lie ahead of us.

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February 19, 2018

ATTACK!

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ATTACK!

A horde of zombies is headed your way. You're completely outnumbered. You have 3 options:

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February 14, 2018

BUY NOW! Did We Get Your Attention? Of Course NOT.

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BUY NOW! Did We Get Your Attention? Of Course NOT.

Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"

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February 13, 2018

Sell LOVE, not Valentine's Day

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Sell LOVE, not Valentine's Day

It's no secret; great copywriting is now reserved for novels, TV Shows, and Movies. Ads get put on the backburner and relegated to things like "Take Advantage of Our 40% OFF Valentine's Day Special...

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