Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit the jackpot.
Read MoreI never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
💩’s about to get real.
Economists worldwide are predicting you’d better become a hella good advertiser in 2023 if you plan to be relevant post-apocalyptic recession.
Can we talk? OK, I’ll do the talking and you should listen.
Read MoreA little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
Read MoreBeing one dimensional has its advantages, but in the marketing space it can be disastrous. It could kill your business. You don't ever want to be like Flat Stanley.
You need dimension in your marketing, not just one dimension, three dimensions or more.
Read MoreThat's the way the cookie crumbles. It's an expression we have heard all of our lives. Now, you get to experience the pain of the crumbling cookie and I’m sorry…if you haven’t listened to me since the beginning of time.
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