Written. Filmed. Edited. Delivered. Starting At $25K
Paying for Attention
It’s the pinnacle of attention and unaffordable for most small businesses, but every business needs one.
Super Bowl ads, with their eye-popping price tags over $7 million, are surprisingly the most cost-effective investment in the advertising world.
Despite the steep cost, the massive audience attention they grab makes them a valuable asset. Imagine a graph showing the escalating costs of a 30-second Super Bowl spot over the last decade, yet the interest and engagement these ads draw remain unparalleled.
This phenomenon isn't just a playground for the big players. Small businesses can tap into this magic too, albeit in a different arena.
How Small Business Can Make Their Version Affordably
While affording a Super Bowl ad slot might be out of reach, small businesses can create their own version of a blockbuster ad - an
Anchor Video.
This video becomes a central piece in shaping public perception of their brand. It's about crafting a video that's so compelling, so memorable, that it alters the course of the business.
Take the Dollar Shave Club, for instance. Their anchor video became a sensation on social media, skyrocketing their signups. Similarly, Poo-Pourri leveraged the power of a funny, well-crafted video to drive significant brand impact and sales.
For small businesses pondering over their Anchor Video, the choices are plenty. You could opt for an emotional narrative that tugs at heartstrings or go the literal route with humor and creativity, akin to the approaches of Dollar Shave Club or Poo-Pourri. Small business owners often have an innate understanding of their customer base, which guides the direction and messaging of these videos. If unsure, investing $25k to $35k in creative and media testing can pinpoint the right approach.
A critical element of these videos is a direct response call-to-action, steering viewers towards immediate engagement, crucial for businesses where cash flow is a significant consideration.
Platforms like YouTube offer the perfect stage for these videos, especially with their pre-roll ads aligned with Google Search queries, making them intent-based and highly effective for sales conversions. Additionally, harnessing the power of Facebook, Instagram, TikTok, and LinkedIn advertising can amplify reach and impact.
Yet, many businesses hesitate, preferring the predictability of pay-per-click models over the perceived gamble of a big-budget Anchor Video. However, those willing to take the leap often find themselves reaping substantial rewards.