What is an ‘Ad Zombie’ Anyway?
Ad Zombies is a flat-fee creative copywriting company that came to life as a response to a need in the marketplace.
In early 2017, our founder Ken ‘Spanky’ Moskowitz was in a private
Facebook group for marketers. One member struggled with his ad copy. While many group members gave unhelpful feedback (along the lines of “Yeah, that does suck!”), Ken rewrote the copy with a new, interesting angle and shared it with the group.
People commented and DM’ed, wishing they could whip up creative ad copy just like Spanky. He offered to assist the group members anytime they needed help.
They took him up on it.
At the time, Spanky ran a successful creative media and production agency. One flooded inbox later, he realized a new business was coming to life. Since he was watching a lot of “The Walking Dead” at the time (back when it was still interesting!), Ad Zombies was born. And so was our original tagline, “Bringing ad copy back to life.”
There are two kinds of startups, broadly speaking: the kind that prepares and prepares and has big money behind it and the kind that runs before it walks. Ad Zombies hit the ground running and soon had a team of writers on board to handle the overwhelming number of ad requests.
Then came the system-building, the operations, and the other boring, behind-the-scenes stuff that helped us scale to a 7-figure business in under 700 days. Ad Zombies has written copy for over 3,000 agencies and 40,000 SMBs across every continent except Antarctica (but we’re working on that!)
Today, the Ad Zombies team is headquartered in Mesa, Arizona, with professional writers contributing from around the US and globally
Ken 'Spanky' Moskowitz
Founder & Chief Creative Officer
Terrified of Zombies as a child, thanks to a drive-in-movie ‘B’ film, Night of the Living Dead, he saw in the back of the family station wagon, Spanky slept with the lights on from the age of 3 until around 13 years of age. Sometimes, however, the best way to deal with trauma is to face it head-on. Ad Zombies is more than the global copywriting leader. It’s therapy for Ken.
Spanky is a seasoned creative professional with nearly four decades of experience in the creative industry. He has led rebranding and revival efforts for major brands such as the Indy 500, Frito-Lay, Samuel Adams, Coca-Cola, M&M Mars, The NBA, NFL, MLB, and ESPN Sports.
With five children and a multitasking wife, Spanky has honed his ability to juggle multiple tasks and bring divergent creative solutions to the table. Okay, he can’t multitask. With his ADD, he’s lucky to finish anything. His unique approach to advertising is edgy and memorable, setting him apart in the industry.
Drawing inspiration from his mentor and friend, Gary Vaynerchuk, Spanky built his business by providing value, as outlined in his best-selling book, Jab Till It Hurts: How Following Gary Vaynerchuk’s Advice Helped Me Build A 7-Figure Brand.
Today, Spanky coaches some of the advertising industry’s largest copywriting teams, creative writers for small brands, and entrepreneurs in growth mode. He’s a sought-after speaker for industry conferences like Social Media Marketing World, private masterminds, and corporate growth events.
In late 2022, he wrote his 100,000th ad and has generated over $40 billion in sales revenue.
Just another day at the office...
After building (and maintaining) multiple 8-figure businesses, Brandon got a lunch invite from Spanky. This new start-up, Ad Zombies, needed a systems guy. A magic button maker to streamline operations for the rapidly growing business. Brandon was in! Oh, and yeah, he still keeps those other businesses running at the same time…he’s awesome that way.
Most weekends you can find Brandon on a boat, wakeboarding, or enjoying the slopes with his family.