How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)

As a copywriter with a brain that's a little... different, I've always been fascinated by the power of words to move people and drive business results. And in recent months, I've seen a major shift in the industry thanks to the rise of artificial intelligence (AI).

At first, I was skeptical. In an article I wrote a while back, Is AI Better Than A Human Copywriter? I tested AI against me as a Master Copywriter. It didn’t fare well.

But since then, AI has developed intelligence and has gotten better, and recently, I started to worry that AI would replace human creativity and that my job as a copywriter would become obsolete. But as I've worked with AI more and more, I've come to see that it can actually make my job better.

In this blog post, I'll dive into why AI is making being a copywriter better, how it's bringing value to someone who knows how to write prompts, and why it's not a threat to the industry but rather an opportunity for growth.

AI Can Handle The Grunt Work

Let's be real. As copywriters, we know certain tasks are necessary but not particularly enjoyable. Things like researching keywords, analyzing data, and formatting copy to fit specific platforms can be time-consuming and tedious.

But AI can handle these tasks quickly and efficiently, freeing up more time for us to focus on the creative aspects of our job. With AI taking care of the grunt work, we can spend more time brainstorming ideas, crafting compelling messages, and refining our craft.

AI Can Offer Valuable Insights

One of the most powerful things about AI is its ability to analyze data at scale. By looking at patterns in customer behavior, social media engagement, and other metrics, AI can offer insights that we, as humans, might miss.

These insights can help us craft copy that is more effective, targeted, and likely to drive results.

AI Can Help Us Be More Creative

Contrary to what some might think, AI doesn't stifle creativity. In fact, it can actually help us to be more creative.

By taking care of routine tasks, AI frees up our mental bandwidth to think more deeply and creatively about our work. It can also suggest new ideas and angles we might not have thought of on our own.

AI Can Help Us Write Better Copy

One of the most exciting things about AI is its ability to learn and adapt. By analyzing vast amounts of data, AI can become incredibly skilled at predicting what types of messaging will resonate with customers.

This means AI can help us write more compelling and persuasive copy that will likely drive results. By using AI to analyze data on customer behavior, we can identify patterns and trends that help us to craft messaging tailored to our audience's needs and desires.

Another way AI is improving the copywriting process is through the use of natural language generation (NLG). NLG is a technique that allows machines to generate human-like language. This technology is particularly useful in situations where there is a large volume of data that needs to be analyzed and presented in a concise, easy-to-understand manner.

The new area of growth for me and my team is adapting AI to speak in the voice of a business or brand. In the last month alone, my team and I have adapted the brand voice of major companies like Lockheed Martin, CIGNA, and Berkshire Hathaway for AI. And we're seeing more and more companies reach out to us on a daily basis to help them improve their copywriting process through the use of AI.

But what about the creative aspect of copywriting? Can AI truly replace human creativity? The short answer is no. While AI can generate copy quickly and efficiently, it lacks the human touch that makes copy truly engaging and memorable.

At the end of the day, the best copywriting requires a balance of human creativity and AI-powered efficiency. AI can help automate many of the tedious tasks associated with copywriting, allowing copywriters to focus on the more creative aspects of the job. By leveraging AI, copywriters can.