Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time

It's Tuesday June 6 2023. Time to nerd out.

The ad nerd podcast delivers ad industry news weekdays. We are the go to source for people who spend money on advertising, covering Big brands, small businesses and the latest marketing trends. It's me Spanky Moskowitz, the show's hosts and a nearly 40 year veteran of the ad industry. I've made ads for Budweiser m&ms, Frito. Lay the NFL and NBA, I've created over 100,000 ads generating hundreds of billions and client revenue. If you're in or interested in the world of advertising, and want to stay up to date with the latest news. The bad news podcast is the perfect place to start.

75 years ago, yes, that is the last time the US Open was played in Los Angeles. And Hollywood is bringing the big clubs to welcome back the iconic tournament. Jason Bateman and Will Arnett are stepping on to the course and putting around a little bit. These well known actors and buddies are serving us humor filled advertising campaigns for the US Open brought to you by NBC Sports. And they've cooked up their own sports marketing company dumbed down productions to make it all happen. We're looking at five spots here and each one is funnier than the last.

Just think about Jason and will commenting on the game. They may not be golf pros, but they know how to make us laugh, and they showcase the excitement, the tension and the showdowns of the US Open. But there's more to it than just laughs. With this campaign, NBC Sports is making a play to bring more viewers to their broadcast of the US Open by roping and Bateman in our nets comedy chops. They're aiming to score a new audience, one that might not usually tune in to watch golf, the game is on and with these two at the helm, it's bound to be a wild and fun filled tournament.

There are five trends that are landing on Tik Tok right now, the last couple of weeks and these are so easy for you to latch on to. First up we've got extreme DIY. Now we all know those quick how to videos right? But now creators are pushing boundaries going to extremes with elaborate DIY projects that captivate and inspire. This is your chance to brand showcase and really show people how creative you are in unexpected ways. Secondly, we're seeing the rise of micro acting, users are flexing their thespian muscles performing many skits and they're gaining traction and of course followers. Brands, you know, you could take advantage of this trend by creating mini ads, tapping into local talent or even turning your customers into stars. The third trend is the interview trend, where users are interviewing themselves friends or even their pets. Brands, you have a chance to do something different with your testimonials here. Let customers interview themselves about your products or give them the mic to interview your team members. Fourth, the five day challenge. Users are embracing personal growth by setting a goal and tracking their progress over five days. Brands have an opportunity to do this too. Why not set a challenge for your audience to show them that your products can help them achieve their goals. And lastly, there's the nostalgic animation. Everyone loves this trip down memory lane and now they're using animation to take us there. If you're a business owner, you should consider an animated flashback showing the history of your products or a glimpse of how far you've come. It's all about being innovative, playful and making the most of these trends to resonate with your audience.

Coming up, it's always Jack and Coke time, right? Well, the song says it's five o'clock somewhere

In an era where consumers are increasingly concerned about the environment, brands are pivoting towards regenerative agriculture, a farming approach that focuses on replenishing the health of the soil and biodiversity of the ecosystem. The North Face vans and General Mills are just a few brands that are leading this green revolution. The North Face for instance, is launching a line of clothing made from regeneratively grown cotton. This climate beneficial clothing not only reduces the brand's carbon footprint, but also provides a narrative for marketing environmentally conscious products. Similarly, vans the iconic footwear brand is introducing a shoe collection made from regeneratively grown rubber, cotton and cork. And food Titan General Mills is taking a different approach, promising to advance regenerative farming practices across 1 million acres of farmland by 2030. They believe this will not only help curb climate change, but also contribute towards a more resilient food system. These brands are setting the trend and demonstrating how regenerative agriculture can be key to a more sustainable production method, fostering better relationships with consumers and potentially inspiring more businesses to follow suit. Podcast the it's Jack time campaign for Jack Daniels is taking a new and entertaining turn. Iconic father and son duo Martin and Roman camp are teaming up to show folks just how it's done. The camps known for their banter and charisma are the perfect pair to bring Jack Daniels Tennessee whiskey to life in your living room. So what's the idea? Well, they're guiding viewers on how to make the perfect Jack Daniels and coke and iconic combination. But it's not just about that how it's about the win. The campaign through the lens of the camps infectious energy is reinforcing the idea that any time can be Jack time.

Whether you're enjoying a relaxing evening in or celebrating a milestone. There's always room for a Jack and Coke. Now remember, it's not just the content that smart. It's also the context. The campaign is set to be shared across digital and social media platforms hitting screens right around that 5pm mark when people are wrapping up their day and looking to unwind by connecting with audiences at just the right moment. Jack Daniels is setting itself up as the go to choice for that end of day drink. So the next time the clock strikes five, remember it's not just quitting time. It's Jack time.

Coming up, the Girl Scouts recruit AI to recruit Girl Scouts time. Girl Scouts and iconic American organization is ushering in a new era of innovation. They're harnessing the power of AI Artificial Intelligence, to boost membership and increase engagement. How? Let's break it down. working hand in hand with AI company hive pro Girl Scouts are now using an AI driven approach to analyze patterns in member data. They're digging into the why behind girls joining sticking around or leaving the organization. The insights drawn from this data analysis is enabling the organization to move more effectively and tailor their strategies targeting potential members with messages that resonate with their interests and values. But it's not just about recruitment. AI is also reshaping the way Girl Scouts connect with current members. through understanding the engagement patterns. They're personalizing content for better interactions, leading to increased retention rates. This blend of traditional and tech is allowing the Girl Scouts to continue inspiring and empowering young girls while evolving with the digital age. Remember, it's all about using technology to serve your mission, not change your mission to fit technology. And that's what the Girl Scouts are doing.

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