Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

It's Tuesday May 23 2023. Let's nerd out.

The ad nerds podcast is the perfect place to start. beer brand Corona excuse me, I'm all choked up about this one. beer brand Corona along with the agency we believers has organized a prison soccer league in Mexico named The Second Chance League. The initiative has already made headlines as one inmate Jose Santa Yan has been signed to a professional soccer team club America. The league involves teams from six major prisons across the country with collaboration of the Mexican government and to NGOs. Reinsert a and communal community all. Gustavo Lauria, founder of we believers noted that the agency is always looking for ideas that reflect Corona Mexico's three main communication pillars. They are inclusion, soccer, and sustainability. Soccer, as you know, is a popular sport worldwide, but it's a popular activity in prisons because it gives inmates a sense of freedom and provides motivation for everyday life. Lauria explains quote, playing gives inmates a sense of freedom that encourages them to go on every day. That's why we thought we could find great talent in correctional facilities. And because Corona is a sponsor of nine of the biggest soccer teams in Mexico, we had the chance to partner with them to give to select the best players and who knows, give them a chance to become professional players. Once there, they finished their jail sentence and quote, in the execution of the project, the agency faced quite a few challenges logistically, having visited several correction facilities more than 10 times in three weeks to interview inmates and captured the environment while navigating security restrictions. Lauria described it as a moving experience to engage with the inmates hear their stories and learn about their dreams. Regardless of the challenges the joy on inmates on theon face when he learned about his professional contract, justify the efforts according to Lauria.

Once upon a time in a fiefdom far far away, meta, you know them as the big fish. They scooped up a company back in 2020, called giffy, the library of all things gift for a whopping $315 million. But things ain't so rosy these days. The deal came under fire in the UK, and it's said to be playing dirty in the competition space. They claimed that the move was anti competitive and authorities. The UK competitions and Markets Authority stood firm declaring that meta was in violation. And it's got to let go of the giffy platform. The crux my friends, was the concern that metas power move could choke out other social platforms from accessing the universal language of gifts. By the way, if you don't know what a GIF is, it's those little looping images that you can find online and they're funny people just send it to you. They don't need an explanation most of the time. They are the lifeblood of digital chit chat. giffy by the way, has 1.7 billion users daily mingling with giant platforms like Instagram, Facebook, WhatsApp, Microsoft Tiktok, Samsung Twitter, Slack discord name the platform right? And when the competition Appeal Tribunal, or cat upheld the ruling, meta was a little freaked out but they were also left with no choice but to scout for a new buyer. So who steps in to save the day? Shutterstock Yes, the stock media company. They're buying giffy from meta in a deal sealed at $53 million. Now let me rewind. Remember, just three years ago they paid $315 million. Did you like that high tech sound effect I just did forget. Do the math on that one, and you will quickly see a pattern of Facebook bleeding out like a deer in Yellowjackets. Shutterstock chief Paul Hennessy said he's stoked about the move. Aiming to expand their reach from professional marketing to casual conversations, saying they're all about helping people tell the their story. As the deal proceeds, they do plan to bring in their expertise in content and metadata monetization generative AI studio production and creative automation to the table, which open up the commercial potential of the GIF library.

Coming up Kraft Singles gets a facelift to attract a new generation of cheeseheads. Kraft Singles, the timeless cheese brand has unveiled a contemporary rebrand aimed at engaging with Gen Z and Millennial consumers. The cheese slices themselves aren't untouched either. Gaining an enhanced textured flap to simplify the opening process, which I will tell you is one of the most frustrating things for me. The overhaul is characterized by a dark blue package and bold typography that also introduces a new phrase made with real dairy, replacing the prior tagline always made with milk. The design agency behind the transformation Jones Knowles Ricci is attempting to rekindle America's long standing love for this iconic cheese, crafting a new identity that respects the brand's rich heritage. through focus groups and deep dive interviews the agency study the emotional and psychological bond consumers have with Kraft Singles, which helped isolate key elements to include in the fresh design. In doing so, they've carefully preserved the aspects of the brand that customers have cherished and recognized over the years. One of those elements the orange square has been successfully repurposed across the brand's portfolio to proudly showcase the product. The fresh look comes at a pivotal moment for Kraft by the way, a leading player in the processed and imitation cheese slice sector as it aims to rekindle growth. The brand witnessed a huge surge during the peak of COVID primarily due to consumers seeking comfort food, and they were looking for reliable convenient stuff right. However, unit sales have since declined. The revamp is part of crafts broader strategy to connect with its customers in a more modern, confident, competent way and secure spot in their refrigerators. As the world continues to evolve. The brand has also been making headway in the music sphere to connect with millennials launching a cartoon rap battle, a music single and even producing content for MTV Video Music Awards. Now, let's get personal here. I want to talk about the debate in my home. Because this is important to me. My family says that Kraft Singles is not real cheese, not American cheese. Not any kind of cheese, but it's fake. Not real. Not cheese. But I have proof it is. I was fortunate enough to be at the right place at the right time. When this happened. They always say American cheese isn't real cheese, but I beg to differ. And here is my proof. We're hanging out having those burger bash. And what are you doing with processed American cheese Justin Warner of all things. Look processed American cheese is a miracle of science. It's a stabilization that holds its shape but also melts easily. American cheese is a very low melting point.

Thank you Justin and thank you guys. As nerds podcast, I needed that peloton once beloved pandemic era fitness brand is embarking on a significant brand refresh aimed at repositioning itself as an accessible fitness provider. The rebranding efforts come after the company faced a slump due to supply issues, product recalls, and of course decreased demand once the world opened up. Leslie Berlind the newly appointed cmo who previously worked with Twitter is leading the campaign to alter the perception of peloton from merely an in home bike company to a comprehensive fitness solution. The company's marketing revamp includes a vibrant color scheme, and a wider range of free workouts through the peloton, app and a new content feature named peloton gym, offering guided workouts at user's individual pace. This comes alongside of promotional campaign featuring real customers in an attempt to highlight the brand's versatility and inclusivity. Despite the past challenges including delayed production recalls and negative publicity peloton is optimistic about the brand refresh and its potential for recovery. Berlind or Birdland assures that this is just the beginning stating quote, the brand identity relaunch everything builds from there. We see this as the start. And you'll see a lot more over the summer and into the fall. And quote, coming up Apple is winning awards, but they aren't for design aesthetics, they are for something way better.

At the prestigious one show awards in New York City, a central stage for advertising excellence. Apple emerged as the standout winner. Its ad the greatest created by Apple London took the limelight making a notable achievement for the London team making it Tommy like you'll you'll see in a second why the ad shows various people with different abilities. Some are blind, some have Down syndrome, and some are quadriplegics, they all use Apple's innovative Siri and assistive technologies to get through their day just like you and I do. It showed the world while disability might present challenges in everyday life even with the support of Apple's innovative gadgets and software, it can give an edge at the award shows and the greatest seems poised to follow in the footsteps of channel fours. Meet the superhumans anticipating a sweep at this year's various award ceremony, including cons. The ad, by the way, was directed by Kim Gehrig.

Now, I wanted to share something on a personal note, and this will be how I end today's podcast. One week ago today, I received a phone call. And it was a phone call, no one likes to get. And it was a phone call after I had a routine colonoscopy the prior week. And on that phone call, I was told that I have invasive adenocarcinoma, which is a colorectal cancer. And I wanted to share this with you because even though it's a horrible phone call to get and even though it's a terrifying diagnosis to receive, mine was caught early, it was caught early enough that I will be fine. I'm going to need surgery, I might need chemo, I might need radiation. But it was caught early because I chose to do something that many of you are terrified to do. And that is get your routine colonoscopy. If you are of the age where you need to get it, and I think it's 50 Please don't be afraid. It's easy, it's painless, and it could save your life. I will keep you updated as I go through this journey. And there might be some shows that I missed due to various tests or treatments or surgeries but I'll let you know those but I want I want to encourage you not to be afraid to get tested to get a colonoscopy and make sure that you're okay because that simple test can literally save your ass.

Hey, if you liked the ad nerds podcast, please subscribe on Apple Spotify or wherever you listen. Give it a five star rating and a great review. I'd appreciate it. That's the ad nerds podcast for Tuesday May 23 2023. Spanky out thanks for listening. Have a great day.