Th 5/18 - Tesla Adds Ads | Oscar Meyer Cuts Their Wiener | French Innovation

it's Thursday, May 18 2023. Let's nerd out.

The ad nerds podcast delivers an industry news every weekday. We're the go to source for people who spend money on advertising, covering Big brands, small businesses and the latest marketing trends. It's me Spanky Moskowitz, the show's hosts and nearly 40 year bets of the ad industry. I created campaigns for Budweiser m&ms, Frito Lay the NFL and NBA, I've created over 100,000 ads generating hundreds of billions in client revenue. If you're in or interested in the world of advertising and want to stay up to date with the latest news, the ad nerds podcast is the perfect place to start.

I have got some exciting news from the world of Tesla, Elon Musk, the CEO of Tesla announced at the company's annual shareholder meeting, that they're gonna be trying something new advertising. This is a huge shift for Tesla. You know, they've always relied on word of mouth marketing and avoided traditional ads on TV, radio and print. But now, Musk wants to see how advertising can help them expand beyond their existing user base. He said, quote, it's worth a try. And we'll see how effective it is. And quote, he also added, I just, I only just agreed to it. So it's not a fully formed strategy is anything Elon Musk does a fully formed strategy, I'm just wondering. However, he also made it clear that he will continue to speak his mind on Twitter, even if it leads to some advertisers pulling out it'll be interesting to see what Tesla out in the wild looks like in the advertising space. Because up until now, they've not done an AI OTA of it. So I'm super curious what it's going to look like.

Get ready for some tasty news from the world of f&b or food and beverage. Oscar Meyer, known for their iconic Wienermobile is chopping off their wiener. Yes, after 100 years of consumer love, they're giving it a new name. Yes. Can you believe that that Wienermobile has been around 100 years? Say hello to the Frank mobiel. This transformation comes as Oscar Meyer shifts their focus to all beef franks. The Frank mobiel will continue the tradition of bringing smiles and delicious winners to people for years to come. And to celebrate. Oscar Meyer is running a Franks for Frank's promotion where anyone named Frank can get a free pack of hot dogs by visiting a frank mobiel. Okay, not much more I can say about that.

Pepsi has teamed up with Apple Music and superstar bad bunny for their exciting pressing play on summer campaign. Here's the deal. When you purchase a 20 ounce Pepsi beverage you get unlimited listening on Apple Music all summer long. And it's free. Like free. You just have to get the Pepsi right. So sip your favorite Pepsi drink and jam to music. That's it. The partnership comes at a really crucial time for Pepsi as they're trying to make a splash in the summer selling season. The promotion spans across 400 million bottles of Pepsi, Mountain Dew and story the new lemon lime soda that they launched. Now Pepsi I don't know if you know this has a really rich history of combining music and marketing. From iconic jingles with legendary collabs with Michael Jackson, Madonna. Britney Spears and Beyonce. Well now they're turning up the volume with bad bunny, who was named Apple Music Artists of the Year in 2022. And with this chart topping album record breaking tour, like bad bunny is the perfect choice to amplify Pepsi's musical vibes and their messaging. So you can expect to see and hear the promotion everywhere. It's going to be on TV, digital platforms, social media and out of home channels. You can keep an eye on the out, keep an eye out for the ads featuring bad bunny, and get ready to press play on an epic summer soundtrack.

Advertising does not have to be 15 seconds long, or doesn't need a witty headline. How about an eight minute film? BMW films is back with a bang and get ready to be captivated by the calm an action packed eight minute short film showcasing the incredible I seven m 70x drive. No, I'm by the way, I'm not playing an eight minute clip. I'm sorry. This electrifying vehicle takes center stage and is the ultimate star of the show. So the film stars Pom clementiaf from the guardians of Galaxy series with a special appearance by Uma Thurman. The calm is a cinematic masterpiece of an ad by Joseph Kosinski and directed by Sam Hargrave with an incredible soundtrack by Hans Zimmer. This thing is thrilling from start to finish. And those storytelling takes a backseat to showcase the features of the AI 70 M 70. It has this like huge 31 inch panoramic TV screen. The film The plot of it leaves us wanting to see more. And BMW teases us with unanswered questions. It's kind of like a like a really short feature film. And people want to know what's in the case you have to see it for yourself to understand what I'm talking about. Anyway, to make the premiere of the calm truly unforgettable. BMW pulled out every freaking stop they could at the con Film Festival. They brought in 200 I 7am 70 vehicles creating an immersive viewing experience like nothing you've ever seen. The official screening took place in side the cars with the back seat, providing an intimate exclusive setting, because the TV's back there are huge. And the film even takes us to the iconic hotel Martinez and the renowned gutter bar. So it's truly awesome to see you must check it out for yourself. It's an incredible piece of marketing and very well done. I applaud you. Golf clap BMW.

Hey, the French are known for wine, pastries and free rides.

I don't know about you, but I love innovation. But when it's low tech, I think there's something super cool about it. car driving schools in France are going the extra mile or kilometer I guess to help those in need of a lift. Now here's what they're doing. When their instructors take out a student for a ride. They offer empty seats to passengers who need a ride. It's a brilliant idea. It's a useful idea and it showcases CTRs commitment to making a positive impact on society. The initiative has been expanded to 450 Driving School schools across 17 major French cities each week, around 400 Last rides are provided to people with mobility issues or who simply need a helping hand. It's a fantastic way to utilize resources and lend a helping wheel. In fact, the impact of this initiative is so significant that a bill has been introduced in the French Senate and it aims it's aiming to challenge the current regulatory environment and establish a legal framework especially regarding insurance. So kudos to car driving schools and their partner agency BTC Paris for coming up with such a brilliant idea.

If you liked the ad nerds podcast, please subscribe on Apple, Spotify or wherever you listen, give it a five star rating and a great review. I would appreciate it. That's the ad nerds podcast for Thursday May 18 2023. Spanky out thanks for listening