Th 5/11 - How Crazy Is Too Crazy In Ads | It's Raining Fish | Join Me In Costa Rica | Airbnb Rooms
It's Thursday May 11 2023. Time to nerd out.
The ad nerds podcast delivers ad industry news every weekday were the go to source for people who spend money on advertising, covering Big brands, small businesses, and of course the latest marketing trends. It's me Spanky Moskowitz, the show is hosted a nearly 40 year veteran of the ad industry. I've created campaigns for Budweiser Eminem is Frito Lay the NFL and NBA, I've created over 100,000 ads generating hundreds of billions and client revenue. If you're in are interested in the world of advertising and want to stay up to date with the latest news, the ad nerds podcast is the perfect place to start.
How crazy is too crazy, you know, I love leaning into my crazy and so does EOS. EOS is known for its bold moves in advertising and is back with a campaign that leans into their crazy once again. So EOS and mischief at no fixed address are known for those daring ads. You know, they launched bless your effing cool shaving cream, which challenges toxic masculinity. Well, they wondered if they crossed the line this time. But hey, they're all about pushing boundaries, right? The campaign is called skin so soft, even soft things think you're soft. And it's all about promoting EOS shea butter 24 hour moisture shave cream. In one spot a woman is sitting on her couch gushing about how this magical cream made her skin so silky smooth, that her adorable dog can't resist giving her some extra love. Can you imagine the joy of being petted by your own pooch? I mean really. But wait, there's more. The campaign also features a friendly neighborhood Fox who notices that humans often like to wear it's far as a fashionable coat. But there's a twist. EOS users have such unbelievably soft skin that they become just as desirable as the fashion items themselves. And to add to the fun. There's even a live woman draped over the foxes shoulders.
Now some might think EOS is taking a risky approach with this off beat shave cream marketing but their cmo Su Yong Kang knows better. She believes that the real risk in marketing and I couldn't agree more with her is wasting your advertising dollars on forgettable Walt wallpaper like campaigns. So instead, EOS embraces its products performance and goes all in with this on ignorable UnYk normal, that's a word marketing and guess what it's paying off. So keep your eyes peeled for these quirky ads throughout the summer you can catch the shorter 15 and 30 second versions on YouTube and CTV which will ensure that EOS is message reaches as many people as possible.
You know, no matter your business when you lean into your crazy when it comes to your advertising. Your advertising is going to stand out it's going to be noticed it's going to make waves and that's what you want with your advertising. Don't worry you can thank me later okay. Okay, since we're talking about leading into your crazy, let's keep it going.
You've heard the expression. It's raining cats and dogs, right? Well, what about fish? We're taking you to Yoro, Honduras where something extraordinary happens every year. Fish rained down from the sky. I kid you not. This may sound like a scene out of like a sci fi film. But it's it's true. It's a real phenomena that happens annually. Scientists think that water cyclones suck up these fish into the sky. And then they just magically fall back down to earth in a shower of fish. But here's where things get even more interesting. The creative team and brilliant minds at Ogilvy Honduras saw an opportunity here in this natural wonder this natural phenomena that they thought why not turn it into a business and that's exactly what they did. teaming up with fish wholesaler Regal Springs they created a brand new venture called Heaven fish.
It's a win win situation for everyone involved. And if you want to see the entire ad not just hear it you can check that out on the ad nerds podcast YouTube channel. So next time you find yourself in you're out during the rainy season during the reign of fish keep an eye out for those heaven fish packages because they'll be everywhere. Now if you'll excuse me, I've got to go check the weather forecast. Who knows it might be reading fish here in Arizona, although they'll probably land precooked because it's so hot here.
Coming up. Airbnb has more rooms than hotels, and now they found a new way to market them. Okay, as marketers, we always want to up our game, right? We want to learn more, we want to do more, we want to grow more. I'm super excited about this. The team at height digital is putting on an event in Costa Rica that you just need to know about. So JC and Karen height, by the way, are two of the nicest people in the agency business and what they've done with their company is remarkable. But let's talk about the event for a second. The event is called the commitment Summit. And it's happening next month, June 18 through the 21st in Costa Rica. Now, the lineup at this year's event is awesome. And I'm going to just give you a few of the names John Maxwell, Kevin Harrington, Jimmy darts Derral Eve's Rachel Miller, Mollie Pittman, Pittman. And me. Oh, I'm sorry, me and me. The commitment Summit is it's a luxury agency event for 200 agency owners. So if you're in the agency space or listening to this podcast and you have haven't signed up to go to the conference you need to. It's called the commitment summer Summit. You spend four nights and three days working on your business, not in it on it and learning and it's in a location that really doesn't suck Costa Rica. So it's all you can eat all you can drink great location. Oh, and by the way, I just found out today in a DM chain that started this morning on my drive into the office with JC and Karen. Ad nerds podcast listeners can save 10% When you use promo code nerds at the commitment summit.com That's the commitment summit.com. And I'm excited to hang with John Maxwell Kevin Molly and you two plus. I got to see the resort if they'll let me. So you know, I'm a baker. I'm wondering if they would let me and Karen do some bread baking together while I'm there. No, I know. Like, I'm speaking in Costa Rica. And you're probably thinking you want to bake bread, too. Yeah, I do. I love baking. And Karen loves baking. So we can bond over bread. And then you can critique it if you're there. Okay. Although I don't know if they'll have the stuff I need to make my bagels. I've never made the most bagels I've ever made for people's like 24 I've never made 200 So I don't even know if there's gonna be able to happen, but if it does, and you're there. Yeah, you'll check out my bagels. Hope to see you in Costa Rica.
Imagine this two popular brands, TJ Maxx and Marshalls have teamed up with creators to produce content for their Tik Tok channels. But here's the twist. Instead of promoting their brands on their own accounts. They're relying on these creators to work their magic and create engaging content for them. How cool is that? There's a new role emerging for creators in the world of social media. It's social media strategists, for brands, and it's not really about their large following anymore brands are starting to recognize the value of their social media savviness and the expertise in crafting effective content that resonates with consumers. So agencies are are even starting to revamp their influencer marketing offerings to cater to this growing interest from brands in creator produced content. One Agency Edelman took things to the next level by launching a program called Creator bench. And the initiative connects creators with brands that struggled to produce the high volume of short video content that you need for today's social media strategies. They work with creators just like they would a director, you know, they give their content the same level of production and attention. It's it's really about the ideas these creators are bringing to the table and not just their follower count.
Since the launch of creator bench, Edelman has built a roster of 70 creators who are now collaborating with brands to bring this social strategies to life. And these creators, when they work with them, they get our creative brief from the brand and develop the ideas for the videos that then align with the brand's goals. The filming process, very much like they would do on their channels is primarily handled by the creators themselves. And Edelman social and creative teams provide guidance and collaboration. That's it. So it's a true partnership. With the rise of platforms like Tiktok and the popularity of short form videos, you know, this really amplifies brands needs to invest in high quality content to keep up with the demands of social media. And creators are a goldmine of expertise in this area. Because they've honed their skills over the years, they understand the nuances of each platform and what resonates with an audience. So brands are looking to creators for guidance and collaboration. And I think that's a really smart thing for them to do. So it's not just about interrupting the content people enjoy. But it's like, how do you seamlessly integrate the brand's message into the Creator style and a format that users have come to love? Think about this for your business. If you're already investing in social, it could be some of the best bang for your buck.
Airbnb is stepping back to its roots and sharing community with its latest campaign, introducing the rooms offering. The new feature allows guests to book shared spaces that connect with local hosts and enable them to experience authentic and immersive stays while enjoying the comforts of home away from home.
In response to the evolving needs of travelers, Airbnb has introduced a range of new category offerings and flexible booking options to cater to a changing travel landscape. With the promotion of rooms, Airbnb aims to enhance user experiences by providing a diverse range of choices to its global community. And I am a huge fan of the Kyoto ad.
By leveraging social media and influencer marketing, Airbnb is staying ahead of the game and in a very rapidly shifting marketing landscape, so they understand the significance of adapting to emerging platforms and trends like tick tock and reals. And the metaverse.
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I'd appreciate it. That's the app nerds podcast for Thursday, May 11 2023. Spanky out
thanks for listening.
Attribution Links:
https://www.adweek.com/creativity/eos-aims-to-be-the-right-amount-of-weird-with-foxy-campaign/
https://adage.com/creativity/work/every-year-yoro-honduras-it-rains-fish-now-ogilvy-helping-locals-turn-it-business/2494191
https://2023.thecommitmentsummit.com/?fbclid=IwAR3Nxqbmy2uLD_eiKOD2dqTHEFGBsos0ouULArdEB_Lp0RNvDljy-eXM424
https://adage.com/article/digital-marketing-ad-tech-news/creators-are-becoming-social-media-strategists-brands/2494111
https://adage.com/article/marketing-news-strategy/airbnb-promotes-new-rooms-offering/2494196